Who you are and what you stand for is important. As a school leader you need to build your school’s reputation in the community and how you school is perceived is paramount. It’s not enough to just provide a quality education, you need to be conscious of your school’s image.
Branding is not something you start and stop. You will be constantly working to build your school’s brand to ensure the long term success of your school. With every decision you should be thinking of your brand and how it will be affected. We can help you think about some non-negotiables when building your brand: being both consistent and persistent.